TITLE:
AUTHORS:
John Doe
Page: 16-23 Vol: 19 Issue: 11 Year: 2024
ABSTRACT
Artificial Intelligence (AI) has revolutionized various industries, and its impact on retailing and marketing is particularly profound. With the rise of e-commerce, AI technologies have allowed retailers and marketers to optimize consumer experiences, improve operational efficiency, and boost overall sales. This paper explores the various applications of AI in retailing and marketing, examining both the opportunities and challenges presented by AI technologies. The study analyzes AI tools such as chatbots, recommendation engines, and predictive analytics, and discusses their implications for businesses and consumers. It also examines the ethical considerations of AI in marketing and provides recommendations for businesses aiming to integrate AI solutions into their marketing strategies.
Keywords:
Digital marketing, social media, artificial intelligence, SEO, personalization, online marketing strategies
Received: 02 November 2024
Accepted: 19 November 2024
Published: 24 November 2024