TITLE:               
Empowering The Role of Generation Z As Agents of Change Through Techno-Sociopreneurship

AUTHORS:     

Lydiawati Soelaiman Dyah Erny Herwindiati , Otto Randa Payangan

DOI:  10.5110/77. 1044                 Page:   74-90             Vol: 18    Issue: 09   Year: 2023

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ABSTRACT

Generation Z’s attention in the future. Implementing entrepreneurship to solve social problems with a technology-based approach can be called techno-sociopreneurship. The concept of techno-sociopreneurship needs to be further introduced to Generation Z, as they are the generation that will make significant contributions in the coming years. Techno-sociopreneurship needs support from various stakeholders to create a conducive entrepreneurial ecosystem. Higher education institutions have a role in guiding Generation Z by optimizing their skills and expertise. Based on a literature review, techno-sociopreneurship has distinct characteristics compared to general entrepreneurship. Empathy, self-efficacy, technological literacy, and an innovative attitude are predicted to drive entrepreneurial intent among Generation Z.

Keywords:

Entrepreneurship intention, Technopreneurship, Sociopreneurship, Gen Z

Received:  10 October 2023

Accepted: 22 October 2023

Published:  02 November  2023

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