{"id":11741,"date":"2025-02-22T16:11:02","date_gmt":"2025-02-22T16:11:02","guid":{"rendered":"https:\/\/seybold-report.com\/?page_id=11741"},"modified":"2025-02-22T16:41:06","modified_gmt":"2025-02-22T16:41:06","slug":"lily-france-j-echavez","status":"publish","type":"page","link":"https:\/\/seybold-report.com\/index.php\/lily-france-j-echavez\/","title":{"rendered":"Lily France J. Echavez"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11741\" class=\"elementor elementor-11741\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65adba1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65adba1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d72ba97\" data-id=\"d72ba97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0efd0c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0efd0c8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdba56b\" data-id=\"bdba56b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e647c8a elementor-widget elementor-widget-text-editor\" data-id=\"e647c8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h5><strong>TITLE:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/h5><p><a href=\"https:\/\/seybold-report.com\/\"><strong>Effectiveness on the Marketing Strategies for Higher Education Institutions in Mindanao<\/strong><\/a><\/p><p><strong>\u00a0<\/strong><strong>AUTHORS:\u00a0 \u00a0 \u00a0<\/strong><\/p><p><strong>Lily France J. Echavez, Nenita I. Prado,\u00a0 Sonnie A. Vedra<\/strong><\/p><p><strong>DOI<\/strong>: <a href=\"https:\/\/zenodo.org\/records\/14911017\">10.5281\/zenodo.14911017<\/a><\/p><p><span style=\"font-size: 16px;\">\u00a0<\/span><strong style=\"font-size: 16px;\">Page:\u00a0 \u00a019-32<\/strong><span style=\"font-size: 16px;\">\u00a0\u00a0<\/span><strong style=\"font-size: 16px;\">\u00a0Vol:<\/strong><span style=\"font-size: 16px;\"> 20\u00a0 \u00a0 <\/span><strong style=\"font-size: 16px;\">Issue:<\/strong><span style=\"font-size: 16px;\"> 02\u00a0 <\/span><strong style=\"font-size: 16px;\">Year:<\/strong><span style=\"font-size: 16px;\"> 2025<\/span><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-3235\" src=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-300x300.png\" alt=\"creative commons, cc, character-785334.jpg\" width=\"26\" height=\"26\" srcset=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-300x300.png 300w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-1022x1024.png 1022w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-150x150.png 150w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-768x769.png 768w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334.png 1278w\" sizes=\"(max-width: 26px) 100vw, 26px\" \/>\u00a0 \u00a0<img decoding=\"async\" class=\"alignnone size-medium wp-image-1242\" src=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-300x14.png\" alt=\"\" width=\"300\" height=\"14\" srcset=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-300x14.png 300w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-768x36.png 768w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616.png 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p><strong>ABSTRACT<\/strong><\/p><p>This study aims to identify the most suitable marketing strategies utilized by higher education institutions. Specifically, it seeks to: (a) Analyze the marketing system of Initao College based on market segmentation, enrollment trends, current student population, institutional vision, mission, goals, and academic programs. (b) Examine the college\u2019s organizational environment, focusing on administrative practices, institutional characteristics, and socio-psychological factors. (c) Assess the effectiveness of the college\u2019s educational marketing strategies in terms of the marketing mix, brand perception, and market positioning. (d) Determine the correlation between marketing practices and key institutional factors, including the college\u2019s profile, mission, vision, goals, academic programs, and organizational environment. (e) Identify specific variables, individually or in combination, that influence the marketing strategies of Initao College. (f) Identify challenges encountered by the institution in implementing its marketing strategies. This study employs a descriptive-correlational and causal research design, utilizing purposive sampling. Findings reveal that outdoor advertising is the most commonly used marketing practice, contributing significantly to various institutional aspects. The overall institutional profile is well-established, supporting student attraction and retention efforts. The college demonstrates a dynamic organizational environment through its administrative practices. Additionally, while the local government consistently supports the institution, its marketing strategies appear to have no significant impact on the college\u2019s autonomy in attracting students.<\/p><p><strong>\u00a0<\/strong><strong>Keywords:<\/strong><\/p><p>higher education, marketing strategy, organizational environment<\/p><p><a href=\"#\"><strong>Received<\/strong>:<\/a> 04 January 2025<\/p><p><a href=\"#\"><strong>Accepted:<\/strong><\/a> 16 <span style=\"font-size: 16px;\">February <\/span>2025<\/p><p><a href=\"#\"> <strong>Published:<\/strong><\/a> 24 <span style=\"font-size: 16px;\">February<\/span> 2025<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd89970 elementor-widget elementor-widget-button\" data-id=\"dd89970\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2025\/02\/Lily-France-J.-Echavez.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-file-pdf\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">PDF<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TITLE:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Effectiveness on the Marketing Strategies for Higher Education Institutions in Mindanao \u00a0AUTHORS:\u00a0 \u00a0 \u00a0 Lily France J. Echavez, Nenita I. Prado,\u00a0 Sonnie A. Vedra DOI: 10.5281\/zenodo.14911017 \u00a0Page:\u00a0 \u00a019-32\u00a0\u00a0\u00a0Vol: 20\u00a0 \u00a0 Issue: 02\u00a0 Year: 2025 \u00a0 \u00a0 ABSTRACT This study aims to identify the most suitable marketing strategies &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/seybold-report.com\/index.php\/lily-france-j-echavez\/\"> <span class=\"screen-reader-text\">Lily France J. Echavez<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-11741","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lily France J. 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