{"id":12770,"date":"2025-05-09T16:46:34","date_gmt":"2025-05-09T16:46:34","guid":{"rendered":"https:\/\/seybold-report.com\/?page_id=12770"},"modified":"2025-05-09T16:58:17","modified_gmt":"2025-05-09T16:58:17","slug":"saidi-adedeji-adelekan-2","status":"publish","type":"page","link":"https:\/\/seybold-report.com\/index.php\/saidi-adedeji-adelekan-2\/","title":{"rendered":"Saidi Adedeji ADELEKAN"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12770\" class=\"elementor elementor-12770\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6d1df9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6d1df9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e5b261\" data-id=\"7e5b261\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f816ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f816ce\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ef3e3c\" data-id=\"2ef3e3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-726406a elementor-widget elementor-widget-text-editor\" data-id=\"726406a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h5><strong>TITLE:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/h5><p><a href=\"https:\/\/seybold-report.com\/\"><strong>Sustainable Business Practices in Enhancing Competitive Advantage in Lagos&#8217; FMCG Sector<\/strong><\/a><\/p><p><strong>\u00a0<\/strong><strong>AUTHORS:\u00a0 \u00a0 \u00a0<\/strong><\/p><p><strong>Saidi Adedeji Adelekan, Temiloluwa Iyanuoluwa Ajibade, Adenike Oluwadamilola Osinaike, Taiye Adefemi Bamidele<\/strong><\/p><p><a href=\"https:\/\/zenodo.org\/records\/15375408\">DOI: 10.5281\/zenodo.15375408<\/a><\/p><p><span style=\"font-size: 16px;\">\u00a0<\/span><strong style=\"font-size: 16px;\">Page:\u00a0 \u00a058-77<\/strong><span style=\"font-size: 16px;\">\u00a0\u00a0<\/span><strong style=\"font-size: 16px;\">\u00a0Vol:<\/strong><span style=\"font-size: 16px;\"> 20\u00a0 \u00a0 <\/span><strong style=\"font-size: 16px;\">Issue:<\/strong><span style=\"font-size: 16px;\"> 05\u00a0 <\/span><strong style=\"font-size: 16px;\">Year:<\/strong><span style=\"font-size: 16px;\"> 2025<\/span><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-3235\" src=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-300x300.png\" alt=\"creative commons, cc, character-785334.jpg\" width=\"26\" height=\"26\" srcset=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-300x300.png 300w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-1022x1024.png 1022w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-150x150.png 150w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-768x769.png 768w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334.png 1278w\" sizes=\"(max-width: 26px) 100vw, 26px\" \/>\u00a0 \u00a0<img decoding=\"async\" class=\"alignnone size-medium wp-image-1242\" src=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-300x14.png\" alt=\"\" width=\"300\" height=\"14\" srcset=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-300x14.png 300w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-768x36.png 768w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616.png 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p><strong>ABSTRACT<\/strong><\/p><p>Fast Moving Consumer Goods firms (FMCG) companies are pivotal to both the economy and society, contributing substantially through job creation, tax revenue, and stimulating economic activity across their supply chains. Despite their significant role, it has been observed that these companies are facing challenges such as declining competitive advantage. These difficulties underscore the industry&#8217;s ever-changing landscape, necessitating continuous adaptation to maintain competitiveness. Furthermore, integrating strong sustainability practices into their business models is becoming increasingly crucial for FMCG firms to address environmental issues, meet changing consumer demands, and secure long-term viability. The study adopted a survey research design. The target population of this study is comprised of 5,107 employees from the selected FMCG companies. A sample size of 475 was determined using advisor&#8217;s sample size determination table. Data was collected using a structured and validated questionnaire with a Cronbach alpha value ranging from 0.75 to 0.85. A response rate of 93.7% was recorded. Data were analyzed using descriptive and inferential statistics at 5% significance level. The findings revealed that sustainable business practices had positive and significant effect on competitive advantage of selected FMCGs in Lagos State, Nigeria (<em>Adj.R<sup>2<\/sup><\/em>= 0.610, <em>F <\/em>(4, 438) = 172.056, <em>p<\/em>&lt;0.05). The study concluded that sustainable business practices improved the efficiency of competitive advantage of selected FMCGs in Lagos State, Nigeria. Therefore, the study recommended that management of FMCG firms should integrate sustainable practices as a core component of their overall strategy to enhance competitive advantage.<\/p><p><strong>\u00a0<\/strong><strong>Keywords:<\/strong><\/p><p>Competitive advantage, Environmental sustainability, Operational sustainability, Sustainable business practices, social sustainability.<\/p><p><a href=\"#\"><strong>Received<\/strong>:<\/a> 12 April<span style=\"font-size: 16px;\">\u00a0<\/span>2025<\/p><p><a href=\"#\"><strong>Accepted:<\/strong><\/a> 30 April<span style=\"font-size: 16px;\">\u00a0<\/span>2025<\/p><p><a href=\"#\"> <strong>Published:<\/strong><\/a> 10 May 2025<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ab5cf elementor-widget elementor-widget-button\" data-id=\"27ab5cf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2025\/05\/Saidi-Adedeji-ADELEKAN.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-file-pdf\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">PDF<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43d69ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43d69ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b49d16\" data-id=\"5b49d16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TITLE:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Sustainable Business Practices in Enhancing Competitive Advantage in Lagos&#8217; FMCG Sector \u00a0AUTHORS:\u00a0 \u00a0 \u00a0 Saidi Adedeji Adelekan, Temiloluwa Iyanuoluwa Ajibade, Adenike Oluwadamilola Osinaike, Taiye Adefemi Bamidele DOI: 10.5281\/zenodo.15375408 \u00a0Page:\u00a0 \u00a058-77\u00a0\u00a0\u00a0Vol: 20\u00a0 \u00a0 Issue: 05\u00a0 Year: 2025 \u00a0 \u00a0 ABSTRACT Fast Moving Consumer Goods firms (FMCG) companies are &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/seybold-report.com\/index.php\/saidi-adedeji-adelekan-2\/\"> <span class=\"screen-reader-text\">Saidi Adedeji ADELEKAN<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-12770","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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