{"id":7578,"date":"2024-06-14T17:52:49","date_gmt":"2024-06-14T17:52:49","guid":{"rendered":"https:\/\/seybold-report.com\/?page_id=7578"},"modified":"2024-06-17T08:54:06","modified_gmt":"2024-06-17T08:54:06","slug":"c-udayalakshmi-2","status":"publish","type":"page","link":"https:\/\/seybold-report.com\/index.php\/c-udayalakshmi-2\/","title":{"rendered":"C. Udayalakshmi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7578\" class=\"elementor elementor-7578\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1aee7fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1aee7fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3008b98\" data-id=\"3008b98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0b9cb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0b9cb2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-319da87\" data-id=\"319da87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5304834 elementor-widget elementor-widget-text-editor\" data-id=\"5304834\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h5><strong>TITLE:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/h5><p><a href=\"https:\/\/seybold-report.com\/\"><strong>CHALLENGES FACED BY FAST FOOD RESTAURANTS \u2013 AN EMPIRICAL STUDY ON THE DARSHINI STYLE RESTAURANTS OF BENGALURU<\/strong><\/a><\/p><p><strong>AUTHORS:\u00a0<\/strong><\/p><p><strong>C. Udayalakshmi, Dr.J.Sridevi<br \/><\/strong><\/p><p><strong>\u00a0<\/strong><strong>DOI<\/strong>:\u00a0 <a href=\"https:\/\/doi-ojs.org\/10-5110-77-1606\/\">10.5110\/77. 1606\u00a0 \u00a0 \u00a0<\/a> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<strong>Page:\u00a0 \u00a040-55<\/strong>\u00a0 \u00a0 \u00a0 \u00a0\u00a0<strong>\u00a0Vol:<\/strong> 19\u00a0 \u00a0 <strong>Issue:<\/strong> 06\u00a0 \u00a0<strong>Year:<\/strong> 2024<\/p><p><img decoding=\"async\" class=\"alignnone wp-image-3235\" src=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-300x300.png\" alt=\"creative commons, cc, character-785334.jpg\" width=\"26\" height=\"26\" srcset=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-300x300.png 300w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-1022x1024.png 1022w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-150x150.png 150w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-768x769.png 768w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334.png 1278w\" sizes=\"(max-width: 26px) 100vw, 26px\" \/>\u00a0 \u00a0<img decoding=\"async\" class=\"alignnone size-medium wp-image-1242\" src=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-300x14.png\" alt=\"\" width=\"300\" height=\"14\" srcset=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-300x14.png 300w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-768x36.png 768w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616.png 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p><strong>ABSTRACT<\/strong><\/p><p>The hospitality industry, particularly the restaurant industry is bombarded with a vast number of alternative models. Each have their own pros and cons and target a specific audience satisfying a specific need but serve a common purpose of serving food. Darshini style fast food restaurants were introduced in Bengaluru in the 20<sup>th<\/sup> century to serve the growing population\u2019s food needs. Since then, it has become a part of everyday life of the residents of Bengaluru. These restaurants face a number of external and internal challenges to establish and sustain in the business. This paper identifies and assesses these challenges. 105 restaurants are chosen using convenience and snowball sampling, where the respondents are either the owners or supervisors of the restaurants. Frequency and percentage analysis is done to understand the basic demography of the respondents and the restaurants. Cronbach\u2019s alpha is calculated to test the reliability of the questionnaire which is found to be good. Skewness and kurtosis of the data show that they are normally distributed. The hypothesis is tested using the chi-square test, which demonstrates that each of the problems noted does in fact threaten the continued existence of these eateries. It is found that workforce management, pricing strategy and staying up to date with current trend are the major challenges and other challenges follow. It is important for the restaurants to overcome these challenges in order to sustain in the field.<\/p><p><strong>\u00a0<\/strong><strong>Keywords:<\/strong><\/p><p>Fast food restaurants, Challenges, Darshini style restaurants, Hospitality Industry, Entrepreneurship, SME.<\/p><p><a href=\"#\"><strong>Received<\/strong>:<\/a>\u00a0 25\u00a0May 2024<\/p><p><a href=\"#\"><strong>Accepted: <\/strong><\/a>\u00a0 08 June 2024<\/p><p><a href=\"#\"> <strong>Published:<\/strong><\/a> 25 June 2024<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4415e44 elementor-widget elementor-widget-button\" data-id=\"4415e44\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2024\/06\/C.Udayalakshmirev.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-file-pdf\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">PDF<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64d992b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64d992b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8de40b\" data-id=\"c8de40b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d3a235 elementor-widget elementor-widget-image\" data-id=\"9d3a235\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/07\/ddds-e1688811920951-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-2318\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TITLE:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 CHALLENGES FACED BY FAST FOOD RESTAURANTS \u2013 AN EMPIRICAL STUDY ON THE DARSHINI STYLE RESTAURANTS OF BENGALURU AUTHORS:\u00a0 C. Udayalakshmi, Dr.J.Sridevi \u00a0DOI:\u00a0 10.5110\/77. 1606\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Page:\u00a0 \u00a040-55\u00a0 \u00a0 \u00a0 \u00a0\u00a0\u00a0Vol: 19\u00a0 \u00a0 Issue: 06\u00a0 \u00a0Year: 2024 \u00a0 \u00a0 ABSTRACT The hospitality industry, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/seybold-report.com\/index.php\/c-udayalakshmi-2\/\"> <span class=\"screen-reader-text\">C. Udayalakshmi<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-7578","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C. 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