{"id":9990,"date":"2024-09-16T17:31:31","date_gmt":"2024-09-16T17:31:31","guid":{"rendered":"https:\/\/seybold-report.com\/?page_id=9990"},"modified":"2024-09-17T06:53:53","modified_gmt":"2024-09-17T06:53:53","slug":"atakiti-ifeoluwa-2","status":"publish","type":"page","link":"https:\/\/seybold-report.com\/index.php\/atakiti-ifeoluwa-2\/","title":{"rendered":"Atakiti, Ifeoluwa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9990\" class=\"elementor elementor-9990\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a4bce2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a4bce2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-929a660\" data-id=\"929a660\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a6225c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a6225c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dee50ed\" data-id=\"dee50ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30da8d6 elementor-widget elementor-widget-text-editor\" data-id=\"30da8d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h5><strong>TITLE:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/h5><p><a href=\"https:\/\/seybold-report.com\/\"><strong>Awareness, Attitude and Adoption of Artificial Intelligence (AI) for Content Creation in Advertising Agencies in Lagos State Nigeria<\/strong><\/a><\/p><p><strong>\u00a0<\/strong><strong>AUTHORS:\u00a0 \u00a0 \u00a0<\/strong><\/p><p><strong>Atakiti, Ifeoluwa O. (PhD), Ahanotu, Ijeoma S.<\/strong><\/p><p><strong>DOI<\/strong>: <a href=\"https:\/\/zenodo.org\/records\/13769576\">10.5281\/zenodo.13769576<\/a><\/p><p><span style=\"font-size: 16px;\">\u00a0<\/span><strong style=\"font-size: 16px;\">Page:\u00a0 \u00a0220-241<\/strong><span style=\"font-size: 16px;\">\u00a0\u00a0<\/span><strong style=\"font-size: 16px;\">\u00a0Vol:<\/strong><span style=\"font-size: 16px;\"> 19\u00a0 \u00a0 <\/span><strong style=\"font-size: 16px;\">Issue:<\/strong><span style=\"font-size: 16px;\"> 09\u00a0 <\/span><strong style=\"font-size: 16px;\">Year:<\/strong><span style=\"font-size: 16px;\"> 2024<\/span><\/p><p><img decoding=\"async\" class=\"alignnone wp-image-3235\" src=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-300x300.png\" alt=\"creative commons, cc, character-785334.jpg\" width=\"26\" height=\"26\" srcset=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-300x300.png 300w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-1022x1024.png 1022w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-150x150.png 150w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-768x769.png 768w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334.png 1278w\" sizes=\"(max-width: 26px) 100vw, 26px\" \/>\u00a0 \u00a0<img decoding=\"async\" class=\"alignnone size-medium wp-image-1242\" src=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-300x14.png\" alt=\"\" width=\"300\" height=\"14\" srcset=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-300x14.png 300w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616-768x36.png 768w, https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/06\/kjk-e1687889230616.png 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p><strong>ABSTRACT<\/strong><\/p><p>The global advertising industry, has been infiltrated by digital technologies, including artificial intelligence (AI), and has seen several applications. This chapter investigates the awareness, attitude, and adoption of artificial intelligence (AI) for content creation within advertising agencies in Lagos State using the Stimulus-Organism-Response (SOR) Model and the Technology Acceptance Model (TAM). The study used a mixed-methods approach incorporating qualitative interviews and quantitative surveys with 10 management staff and 61 creatives within the agencies. Total enumeration of all creatives was done and the study recorded a 100% response rate. Cronbach\u2019s Alpha reliability ranges from 0.723 to 0.868. Findings revealed that awareness of AI positively influenced attitude towards AI for content creation (<em>R<sup>2<\/sup><\/em>= 0.244). Awareness of AI was revealed to not significantly influence the adoption of AI tools in advertising agencies (<em>R<sup>2<\/sup><\/em>= 0.008). It was concluded that although attitudes towards AI for content creation were positive<sub>, <\/sub>extent of adoption remains low, hindered by challenges such as data privacy concerns, budget constraints, and compatibility issues. The study recommended targeted awareness initiatives and strategic interventions to overcome adoption barriers and foster innovation within the advertising industry.<\/p><p><strong>\u00a0<\/strong><strong>Keywords:<\/strong><\/p><p>Adoption, Advertising Agencies, Artificial Intelligence, Attitude, Awareness, Content Creation.<\/p><p><a href=\"#\"><strong>Received<\/strong>:<\/a> 15 August 2024<\/p><p><a href=\"#\"><strong>Accepted:<\/strong><\/a> 05 September 2024<\/p><p><a href=\"#\"> <strong>Published:<\/strong><\/a> 17 September 2024<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a0118e elementor-widget elementor-widget-button\" data-id=\"9a0118e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2024\/09\/Atakiti-Ifeoluwarev1.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-left\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-file-pdf\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">PDF<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0276db3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0276db3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee57d88\" data-id=\"ee57d88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a15bc36 elementor-widget elementor-widget-image\" data-id=\"a15bc36\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/07\/ddds-e1688811920951-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-image-2318\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TITLE:\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Awareness, Attitude and Adoption of Artificial Intelligence (AI) for Content Creation in Advertising Agencies in Lagos State Nigeria \u00a0AUTHORS:\u00a0 \u00a0 \u00a0 Atakiti, Ifeoluwa O. (PhD), Ahanotu, Ijeoma S. DOI: 10.5281\/zenodo.13769576 \u00a0Page:\u00a0 \u00a0220-241\u00a0\u00a0\u00a0Vol: 19\u00a0 \u00a0 Issue: 09\u00a0 Year: 2024 \u00a0 \u00a0 ABSTRACT The global advertising industry, has been &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/seybold-report.com\/index.php\/atakiti-ifeoluwa-2\/\"> <span class=\"screen-reader-text\">Atakiti, Ifeoluwa<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-9990","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Atakiti, Ifeoluwa - Seybold Report Journal<\/title>\n<meta name=\"description\" content=\"Seybold Report Journal \u200bis an Interdisciplinary research journal in the fields of Business, Management, Entrepreneurship, Law, Computer Science &amp; Engineering, Agriculture &amp; its allied fields, and Economic sciences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seybold-report.com\/index.php\/atakiti-ifeoluwa-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atakiti, Ifeoluwa - Seybold Report Journal\" \/>\n<meta property=\"og:description\" content=\"Seybold Report Journal \u200bis an Interdisciplinary research journal in the fields of Business, Management, Entrepreneurship, Law, Computer Science &amp; Engineering, Agriculture &amp; its allied fields, and Economic sciences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/seybold-report.com\/index.php\/atakiti-ifeoluwa-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Seybold Report Journal\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-17T06:53:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-300x300.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/seybold-report.com\/index.php\/atakiti-ifeoluwa-2\/\",\"url\":\"https:\/\/seybold-report.com\/index.php\/atakiti-ifeoluwa-2\/\",\"name\":\"Atakiti, Ifeoluwa - Seybold Report Journal\",\"isPartOf\":{\"@id\":\"https:\/\/seybold-report.com\/#website\"},\"datePublished\":\"2024-09-16T17:31:31+00:00\",\"dateModified\":\"2024-09-17T06:53:53+00:00\",\"description\":\"Seybold Report Journal \u200bis an Interdisciplinary research journal in the fields of Business, Management, Entrepreneurship, Law, Computer Science & Engineering, Agriculture & its allied fields, and Economic sciences.\",\"breadcrumb\":{\"@id\":\"https:\/\/seybold-report.com\/index.php\/atakiti-ifeoluwa-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/seybold-report.com\/index.php\/atakiti-ifeoluwa-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/seybold-report.com\/index.php\/atakiti-ifeoluwa-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/seybold-report.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Atakiti, Ifeoluwa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/seybold-report.com\/#website\",\"url\":\"https:\/\/seybold-report.com\/\",\"name\":\"Seybold Report Journal\",\"description\":\"Seybold Report Journal\",\"publisher\":{\"@id\":\"https:\/\/seybold-report.com\/#organization\"},\"alternateName\":\"Seybold Report Journal\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/seybold-report.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/seybold-report.com\/#organization\",\"name\":\"Seybold Publications\",\"alternateName\":\"Seybold Report Journal\",\"url\":\"https:\/\/seybold-report.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/seybold-report.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/07\/cropped-Screenshot-2022-12-27-112122.png\",\"contentUrl\":\"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/07\/cropped-Screenshot-2022-12-27-112122.png\",\"width\":485,\"height\":240,\"caption\":\"Seybold Publications\"},\"image\":{\"@id\":\"https:\/\/seybold-report.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Atakiti, Ifeoluwa - Seybold Report Journal","description":"Seybold Report Journal \u200bis an Interdisciplinary research journal in the fields of Business, Management, Entrepreneurship, Law, Computer Science & Engineering, Agriculture & its allied fields, and Economic sciences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/seybold-report.com\/index.php\/atakiti-ifeoluwa-2\/","og_locale":"en_US","og_type":"article","og_title":"Atakiti, Ifeoluwa - Seybold Report Journal","og_description":"Seybold Report Journal \u200bis an Interdisciplinary research journal in the fields of Business, Management, Entrepreneurship, Law, Computer Science & Engineering, Agriculture & its allied fields, and Economic sciences.","og_url":"https:\/\/seybold-report.com\/index.php\/atakiti-ifeoluwa-2\/","og_site_name":"Seybold Report Journal","article_modified_time":"2024-09-17T06:53:53+00:00","og_image":[{"url":"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/10\/creative-commons-cc-character-785334-300x300.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/seybold-report.com\/index.php\/atakiti-ifeoluwa-2\/","url":"https:\/\/seybold-report.com\/index.php\/atakiti-ifeoluwa-2\/","name":"Atakiti, Ifeoluwa - Seybold Report Journal","isPartOf":{"@id":"https:\/\/seybold-report.com\/#website"},"datePublished":"2024-09-16T17:31:31+00:00","dateModified":"2024-09-17T06:53:53+00:00","description":"Seybold Report Journal \u200bis an Interdisciplinary research journal in the fields of Business, Management, Entrepreneurship, Law, Computer Science & Engineering, Agriculture & its allied fields, and Economic sciences.","breadcrumb":{"@id":"https:\/\/seybold-report.com\/index.php\/atakiti-ifeoluwa-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/seybold-report.com\/index.php\/atakiti-ifeoluwa-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/seybold-report.com\/index.php\/atakiti-ifeoluwa-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/seybold-report.com\/"},{"@type":"ListItem","position":2,"name":"Atakiti, Ifeoluwa"}]},{"@type":"WebSite","@id":"https:\/\/seybold-report.com\/#website","url":"https:\/\/seybold-report.com\/","name":"Seybold Report Journal","description":"Seybold Report Journal","publisher":{"@id":"https:\/\/seybold-report.com\/#organization"},"alternateName":"Seybold Report Journal","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/seybold-report.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/seybold-report.com\/#organization","name":"Seybold Publications","alternateName":"Seybold Report Journal","url":"https:\/\/seybold-report.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/seybold-report.com\/#\/schema\/logo\/image\/","url":"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/07\/cropped-Screenshot-2022-12-27-112122.png","contentUrl":"https:\/\/seybold-report.com\/wp-content\/uploads\/2023\/07\/cropped-Screenshot-2022-12-27-112122.png","width":485,"height":240,"caption":"Seybold Publications"},"image":{"@id":"https:\/\/seybold-report.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/seybold-report.com\/index.php\/wp-json\/wp\/v2\/pages\/9990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seybold-report.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/seybold-report.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/seybold-report.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seybold-report.com\/index.php\/wp-json\/wp\/v2\/comments?post=9990"}],"version-history":[{"count":49,"href":"https:\/\/seybold-report.com\/index.php\/wp-json\/wp\/v2\/pages\/9990\/revisions"}],"predecessor-version":[{"id":10142,"href":"https:\/\/seybold-report.com\/index.php\/wp-json\/wp\/v2\/pages\/9990\/revisions\/10142"}],"wp:attachment":[{"href":"https:\/\/seybold-report.com\/index.php\/wp-json\/wp\/v2\/media?parent=9990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}